Main Article Content
This research was undertaken in Sangeh Tourism Village precisely at Sangeh Monkey Forest. The increase tourist visits to Sangeh Tourism Object corresponds to the increase of management commitment to offer better service to tourists. The research is aimed at understanding the intensification of tour guides’ (rangers’) roles at Sangeh tourism object. The data were collected though observation and interviews with informants. It uses quantitative and qualitative data which further analysed using descriptive qualitative analysis.
The finding shows that the increase of tour guides’ roles was conducted through accompaniment program by higher educations which implemented through the following methods: (a) Socialization/tutorial on principles of tour guide, accompaniment of language structures and expressions for tour guides, creation standard operating procedure for tourist service and information for the tourists. Based on the findings, there are some suggestions to take upon: (1) Supports from regional government of Badung to facilitate the programs, (2) Enforce the implementation of Sapta Pesona (the Seven Beauties) especially the comfort of tourists visiting the site, cleanliness of the tourism object by providing more rubbish bin, (3) improving the tour guides’ competencies on foreign languages in addition to English to offer better service especially for non-English speaking tourists.
Keywords: role, tour guide, service, tourist