FAKTOR-FAKTOR YANG MEMPENGARUHI WISATAWAN BERKUNJUNG KE OBYEK WISATA TANAH LOT TABANAN BALI

Abstract

This study aims to determine what factors and which factors are the most dominant influencing tourist visits to the Tanah lot tourism object, Tabanan-Bali. The research design used quantitative descriptive analysis with SPSS version 21.0 analysis tool. This study used 85 respondents as the research sample drawn based on the purposive sampling method. The research method applied in this study is based on factor analysis with data collection techniques used are interviews, documentation, questionnaires. The results of this study indicate that only 17 independent variables can be analyzed. Of the 17 variables after the factor rotation process, there are three main components. The naming of the new factors is determined according to the variables that make up these factors. The first factor is the leading factor with an eigenvalue of 8.624 with a percentage of 50.732%. The second factor is the service factor with an eigenvalue of 2.078 with a percentage of variance of 12.226%. The third is the facility factor with an eigenvalue of 1.305 with a total variance of 7.675%. Of the three factors above, the leading factor is the dominant factor that determines the tourist perspective to visit the Tanah Lot Tabanan-Bali tourist attraction.

Keywords: Leading Factors, Service Factors, Facility Factors, Tourist Decision