PENGEMBANGAN AKTIVITAS FAMILY LEISURE AND RECREATION (REKREASI KELUARGA ) DI OBJEK WISATA PENELOKAN DAN TOYA BUNGKAH KINTAMANI BANGLI

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Fanny Maharani Suarka Putu Diah Kusumadewi

Abstract

Tourist family segment is one of tourist market segment that can be maintained the existence at Toya Bungkah and Penelokan Kintamani tourist destination Bangli regency. Both of these objects still become the favourite place for leisure for family tourist even though some of obstacles happened in Bali, but Kintamani tourist destination can improve the situation. The focus of this study is the family tourist who visited these both objects, and the objective of this study is to identify the tourist characteristic, and planned the recommendation leisure and recreation family recreation program at Penelokan and Toya Bungkah.
Descriptive qualitative analysis with SWOT approach applicated on this study. Data collected trough observation, interview, questionaires technique, documentation study. The respondents are 100 persons by slovin and purposive sampling method.
The result and discussion shows that the famly tourist comes from Indonesia, Asia and Australia.. Family member are 4 to 8 persons each family from child to later life stage of ages. The family tourist mostly the reapeater tourist and the motivation are recreation,vacation,and natural hot water teraphy The tourist perception toward the leisure activities is very good in accessible of these objects on the other hand, the entertainment for family at the accommodation and restaurant surrounding both attractions got the lowest range of perception. There are six programs applied trough SWOT analysis approach that can be the recommendations at this study, such as local community knowledge, adventure family activities, healing and relaxing, hicking and tracking, adding variants of guest activites at accommodation and restaurant, online promotion.


Key words: Development, Leisure Activitiy, Family Tourist, Family Recreation

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How to Cite
MAHARANI SUARKA, Fanny; KUSUMADEWI, Putu Diah. PENGEMBANGAN AKTIVITAS FAMILY LEISURE AND RECREATION (REKREASI KELUARGA ) DI OBJEK WISATA PENELOKAN DAN TOYA BUNGKAH KINTAMANI BANGLI. Sekolah Tinggi Pariwisata Triatma Jaya, [S.l.], v. 9, n. 2, p. 195-218, feb. 2020. Available at: <http://triatmajaya.ejurnal.info/index.php/triatmajaya/article/view/123>. Date accessed: 18 jan. 2022.
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