DAFTAR ISI JURNAL VOL 4 NO 2 2014 JULI - DESEMBER

Abstract

To develop business in the field of wedding, PramaSanur Beach Hotel Bali
make some wedding packages in order to attract couples who want to get
married. To collaborate with travel agents and wedding organizers have done in
improving the management of sales of wedding packages. The effort of work done
during this management is not able to meet the expected revenue target of
organizing a wedding company during the year 2013, we conducted a study that
aims to increase sales of wedding packages at the PramaSanur Beach Hotel Bali
by creating a strategyformulation by analyzing the marketing mix 7P services
consisting of product and services, price, distribution channels / place, promotion,
people, facilities (physical Evidence) and the process based on the SWOT
analysis.
Based on the research of this study in increase of sales of wedding packages
which decreased especially in 2013, namely the creation of a new strategy
formulation is based on the SWOT analysis 7P. The conclusions of the study are
based on the marketing mix by creating a SWOT matrix, from strategy SO, WO,
ST and WT in strategy formulation it can be based on the 7P include product,
price, distribution channels / place, promotion, people, processes, and the
physical evidence. It is recommended to use the hotel management corporate
strategy formulation and business unit strategy formulation, with the wedding
venue evaluate and innovate to create a new wedding packages to explore
creativity in the promotional aspect of wedding.